Laurence Aylwin-Lefebvre

Creative Director

Laurence Aylwin-Lefebvre brings a dynamic blend of creativity and linguistic expertise to SM-Global as Creative Director and a training interpreter. With four years of experience as a Project Manager, primarily in non-profit organizations, she has honed her skills in event organization, client engagement, and strategic storytelling. Her deep passion for languages has driven her to study and practice multiple languages for over a decade, both in Canada and abroad.

Born and raised in Val-d’Or, Laurence’s journey has taken her around the world before she made Montreal her home base. Her diverse background—ranging from hospitality and specialized care education to event management—has one common thread: working with people. She thrives on meeting new clients, gaining fresh perspectives, and crafting creative solutions tailored to their needs.

Outside of work, Laurence finds joy in playing music with her band, reading, and enjoying a good cup of tea. Her most trusted work companion? Guinness—the real MVP of the office. Her life motto keeps things in perspective: “No need to open your umbrella if it’s not raining!”

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